@Gartner: More precise analytic systems of measurement and classification will change every aspect of the business. Effective analytics starts with trusted data. Thus, You’re using your data to drive business innovation, so there’s no room for error. Data quality begins with solid data governance. It has to be well-organised, relevant, accurate, and understandable. We’ll help you move your data analytics strategy from vision to reality by helping you to create your data framework, adopt the strategy, optimise your infrastructure, processes and systems, and create the culture to become a data-driven organisation.

As per Gartner, "More precise analytic systems of measurement and classification will change every aspect of the business – how we personalize the customer experience, allocate resources, manage employees and control finances. Also, advanced decision support systems will create even more drastic change as more decisions are automated and empirically justified." Dynamism or On-the-Fly approach to render the real time data to the customer would generate a better insight on the metrics to drive strategy efficiently.